Graduation in Marketing from abroad

After completion of BBA / B Com from India, there are many Indian students who aspire to do Masters / PG Diploma in Marketing from abroad - USA, UK, New Zealand and Canada.

In UK, these courses are done in a year, whereas in USA and Canada, they take 1.5 years.

The factors to be taken into consideration while deciding the country for study are the hands-on experience of the faculty, knowledge about the global scenario, curriculum, the reach of the alumni etc. International students, once they have the degree of MS in Marketing, they look out for jobs in departments like advertising, marketing, fund raising, product management, public relations etc.

The world of marketing is quite creative and has a lot of variety in its role. The range of jobs in these departments could be creative a brand image presentation on one day to planning and attending promotional events to strategizing the marketing strategy of an innovative product. The most successful brands of the world which are available in any country you visit are, by and large American – Coca Cola, Nike, Apple, Estee Lauder etc.

“YOU CAN’T SELL ANYTHING IF YOU CAN’T TELL ANYTHING”

e.g. Chipotle, which is a fast food burrito chain in the US focuses its marketing strategy on acquainting consumers about the freshness of the ingredients and source of it, to widen its reach.

Coca Cola has its presence in more than 200 countries. Its marketing strategy is mainly to outsource certain operations, keep implementing cost control measures, building its brand portfolio and thus leading to increase in profitability.

Estee Lauder (deals in hair care, fragrance, make up and skin care) devotes its success to the distribution of free samples and advertising.

In UK, some of the top universities offering MS in Marketing are :

1. Kings College

2. Northumbria

3. London School of Economics

4. University of Bath

5. University of Surrey

In Canada, a few of the top ones are :

1. U Toronto – Rotman School of Management

2. UBC – Master of Digital Media (Sauder School of Business)

3. Schulich Master of Marketing (MMKG)

4. University of Winnipeg

5. York University

In USA :

1. Columbia

2. University of Southern California

3. NYU

4. Northwestern University

5. University of Pennsylvania